Digital Marketing/ 13-May-2019 - 17-May-2019

Digital Marketing

Bankers Committee members pay N 135,812.00 only


With the increasing use of the internet, organisations have embraced Digital Marketing for brand visibility. Businesses are leveraging different digital channels such as search engines, social media, email, and their websites to connect with clients and prospective customers. The course will expose participants to updated knowledge about Digital Marketing Tools as well as strategy and reporting.

Target Participants

This course is designed for every business professional who uses Excel at work.


At the end of the course, participants will be able to effectively:

  • Demonstrate the use of MS-Excel tools in data analysis
  • Apply the use of functions and formulas in data analysis
  • Use the full power of pivot tables
  • Examine emerging issues and best practices in data analysis


Introduction to Digital Marketing
- Overview of Digital Marketing
- Types of Digital Marketing
- Importance of Digital Marketing
- Steps of Digital Marketing
- Tools used in Digital Marketing

Fundamentals of Digital Marketing
- Designs in Marketing
- Importance of Fonts and Color
- Brand Identity Guidelines

Website Optimization Techniques
- Understanding Websites
- Types of Websites (Function wise and Purpose wise)
- Choosing the right platform for website
- Requirement for Website
- Website Structure and CTAs

Search Engine Optimization - SEO
- Introduction to Search Engines
- Types and Work of Search Engines
- Understanding Keywords
- Types of Keywords
- Keyword Research and Necessity
- Understanding Search Engine Optimization
- Types of SEO (On Page and Off Page SEO)
- Link Building Procedure
- Local SEO
- Google Algorithms

Google Analytics
- SEO Audit, Tracking and Reporting
- Link Google Analytics to the Website
- Understanding Concept of Analytics
- Setup Goal, Funnel and Events in the Website
- Link Tracking through Link Tagging

Lead Generation Strategies
- Understanding Leads
- Lead Generation Tools
- Advertisement (Google and Social Media Ads)
- Creatives and Landing Page

Email Marketing
- Understanding Email Marketing
- Single Opt-In and Double Opt-In Listing
- Email Marketing tools
- Email Database

Social Media Marketing
- Understanding Social Media Marketing
- Tools for Social Media marketing and Choosing right tools
- Facebook Optimization
- Facebook and Instagram Ads
- LinkedIn Optimization and Ads
- Google Plus Optimization
- Using Twitter for Marketing
- Video Marketing via YouTube

Pay-per-click (PPC) Advertisement
- Understanding Online Paid Advertisement
- Google AdWords Account Setup and Structure
- Setup Search Ads
- Setup Display Ads
- Setup Video Ads
- Setup Ecommerce Ads
- Setup ads for Mobile Applications
- Remarketing and Conversion Tracking

Digital Marketing Analytics
- Overview of Digital Marketing Analytics (DMA)
- Tools and Techniques of DMA
- Measuring ROI of DMA

Emerging issues in Digital Marketing
- Challenges of Digital Marketing
- Ethical Issues in Digital Marketing

For more information: Elizabeth: 08056146873 or email:

Register Now

If you would like to attend this training programme, please fill the form below and we will contact you as soon as possible. You can also pay for courses online.

Our learning sessions are unique in 4 ways

  1. Programme design & delivery recognize the needs of adult learners in career
  2. Experience sharing by practitioners, with well over two decases of experience in areas relevant to course topic, whom we call "Programme Directors"
  3. Course delivery by practitioners based on conceptual research background
  4. The essence of our corproate brand and orientation within concept implementation thinking

The fees cover tuition, course materials, group lunch, tea/coffee and snacks but EXCLUDE accommodation.
Dress Code: Formal

Discount on Fees

3 participants 5% Discount
4 participants & Above 7.5% Discount

Payment of Fees

Payment of fees should be in cash or CERTIFIED CHEQUE/BANK DRAFT made payable to the FITC before the commencement date or on arrival at the venue.

Refund of Fees

Fees paid for participants who do not turn up eventually would be refunded, subject to deduction of 25% administrative cost.


Formal lectures, case studies, participative group exercises and experience sharing.


The programme commences at 10.00a.m. on Monday, 9.00a.m other days and ends at 4.00p.m. daily.

In-plant Option

Do you intend to train more than 20 participants? Are you considering an in-plant option?
Please call us ☎

International Participants

International participants should please inform FITC of their attendance ahead of the programme, to enable us prepare airport pick-up for them.

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